The Personal Trainers
Underground Guerrilla Marketing Report:

Hello, my name is Chris Arnett.

I have been the owner “Body by Chris”, a private personal training studio in Sacramento California for over 20 years. Yes I said over 20 years as I am one of the old timers in our field.

I am not a professional ad writer, but what I have to share with you is so unique, and exciting-I just had to sit down and tell you about it. So please bear with me a little.

Let me start by telling you that I am a highly sought after personal trainer who coaches some of the busiest professionals in and around my states capital.

When I got into this business of personal training way back in 1987, friends and family laughed and yucked it up thinking that I would go under within a year.

Look who's laughing now!

“I was once like you..”

Many years ago after I had started my personal training business I did almost go under. I was down to 11 clients and I had to pay my studio rents, my ex-wifes rents and my own studio apartment rent. I am not even talking about paying utilities or food. I was so broke that I didn't even own a car so gas wasn't a expense for me.

I was desperate and seeking a solution to my problem of no clientele. My mother had warned me not to quit the job that I had at the local phone company that I hated for 8 years, 7 months and 4 days of my life to start this business for fear that I would fail. It looked like she was going to be right and I would have to eat my words of defiance.

I had told her I wouldn't work at a job for 30 years that I hated every second of only to pray for retirement and death. That just wasn't what I was born to do.

“I experienced the same feelings your experiencing right now...”

So I have been to where I have almost had to give up my dream of being a personal trainer. I lived in fear of losing my business. I didn't have enough money to pay my bills. I didn't even own a car. I rode my bicycle to and from work and taught aerobics classes so that I could live on fried cheese toast in butter with syrup over it.  Which actually tastes very good, but can be pretty fattening.

If it were not for the generosity of girlfriends I would have been sunk long ago. I got real good at knowing when to show up when folks were cooking meals let me tell you.

I know what it feels like:

• To have clients who skip out on paying!

• To have to depend on your client opening their pocket books to pay you on time!

• To have to deal with flaky clients who cost you money!

• To have clients who show up late constantly!

• To not have enough clientèle to pay your bills!

• To being at the mercy of those checkbooks!

• To being at the mercy of other people whom you depend on for your very survival!
   
• To having to take orders from a gym manager and sell potions and crap that you don't even believe in!

“My desire to be free of the fear and pain and anger lead me down the right path”

I was struggling just to eat. I was embarrassed that I had no car. I taught at a aerobics studio owned by a famous instructor who was driving a vet. Yes a corvette. He had tons of women after him and there I was peddling up on my "Target" bought bike. To top it off my sons started to live with me. I was ashamed to even be their father.  We lived on hamburger helper.  Which to this day one of my son's refuses to eat ever again!

I desperately wanted to be free of the constant worry of not having enough business to survive and it lead me in search of answers. I had been interested in marketing since my college days before I dropped out to start my business.

“Which allowed me to discover this solution..”

I found a little known guerrilla marketing system that I experimented on while I was trying to run a aerobics studio part-time to make money and save on my rent by taking over the front part of the studio to do my training in. When I started using this system that studio which was called “Body Knowledge” in Sacramento California had 7 clients coming in the door.

Within 2 months I had it up to 70 clients.

I then began to use this little known and easy to use guerrilla marketing system for my own personal training business. Within 2 months my business had more than doubled!!!

I eventually grew to 37 clients and I was working from 6:30am till 1pm. Then back to my studio at 3pm and I worked until 9pm. And I wasn't doing 1 on 1 training but small groups as I had always done.

I used to walk around with 100.00 in my pocket and tried to spend it all before the end of the day. With only a few hours of spare time that became impossible, but having all that extra cash felt so good.

I was able to buy one of my son's a car for his graduation, granted it was a used car but I paid cash for it. I bought my ex-wife a car also and I purchased 2 vehicles for myself. A used toyota truck and a huge chrysler lebaron that I had always wanted. I like the old gangster style cars and new cars were of no interest to me until I purchased a new truck a year ago.

During my 2^nd year of using this system I actually took my first vacation ever and started traveling. At almost 44 years of age I had never had a vacation!

I was able to command the amount of clientele and get rid of my fear of never having enough clients.

So I could pick and choose whom I wanted as a client and I actually had a waiting list of people who wanted to train with me. I have been in the local newspaper several times due to my system and I feel free at last!

“Now I want to share with you how I did it”

I am actually looking at retiring from my business and renting it out to my son Donni who is just finishing up his degree to become a coach at the local schools. He has a family of his own and my goal is to move to Sedona Arizona and restart my life and business. A dream of mine since I was very young.

I know that I can build my business anywhere that I go with my marketing methods. It is so easy now!

For one of my son's high school graduation I was able to buy him a car!


During the last 8 of my 20 plus years as a trainer, I have solely relied on low cost to no cost guerrilla personal trainer marketing to keep my business booming!



Do know what business you are really in as a trainer?


You see most personal trainers don't even know what business they are really in.


Most trainers think that they are in the business of providing  fitness training, weight loss programs, lifting routines.  They are DEAD WRONG!


What you don't realize is that your in the business of marketing all of the above and then some.  I don't care if your goal is to help ten thousand clients or make over 100k a year, or whatever.  The only way to do these things are to a certain quality and quantity of clients, period.  


To do this you must and I mean must actively find and attract them to YOU.  People come to your business because of YOU.  So we are talking about marketing and the marketing process.